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King Trill is a hard working artist, songwriter, producer and more.
Is the Hip-Hop scene in Dallas a supportive scene? Do the artists help each other out and support each other?
The Hip Hop scene in the Dallas/Ft Worth Metroplex is real supportive. We have a big TRIPLE D MOVEMENT going on with all the artists, DJs, and promoters coming together to help shine light on the city as a whole. It's a lot easier out here to get your music heard or played in the clubs than it is in other cities. And the people show a lot of luv for all the artists coming up too.
At what point in your life did you realize you had a mind for music?
Music has always been a part of my life. I started taking it real serious as early as Jr High. In my hometown, Clarksdale, Ms, we use to rap over other people beats and sell cassette tapes in school back in the day. REAL MIX-TAPES.
How did Elite Nation come about?
Elite Nation is an off spring of my label EMG RECORDS. Like I said, we had been selling music since back in Jr High, so even back then I wanted to have a universal business name. I wanted a name that would be recognized as a corporation and not just a hood hustle like SHOOT'EM UP RECORDS or something.
What other artists do you work with and develop right now?
Right now it's just me, but in the early days I worked with a lot of cats I grew up with in my neighborhood back in Mississippi. Then when I moved to Texas, I started working with artists from both states. I had a vision of building a powerhouse label that would control the South. So around 2003 we started hitting the road going state to state selling CDs out the trunk. Back then I was mostly investing into my artists because I didn't have a plan to release my own music until we got everything moving.
Where do you record?
I record in different places and it really depends on my location. In Dallas I record at Barge House Studios, and in Mississippi I record at Studio 61.
How is the buzz going for your single "Grind Hard"?
Grind Hard is ripping up the underground market right now. It is the first single off my upcoming new album "Operation Takeover", and it stands as my introduction to the music industry. I had a strong fan base online before I released the song. So when my core fans heard it they went crazy over it and other rappers love it because it's pure motivation for anybody trying to get into the music business. It has a strong message in the song and I think that's why the people feel it so much. So last summer, June through August 2011, I went on a promotional tour through Texas, Oklahoma, Mississippi, and Tennessee to promote the song. We passed out about 10k promo CDs and 100K promo flyers divided between each state. Basically just getting out in the streets going hood to hood building the buzz for the album. The only downside was that the company I went through for distribution didn't get the song on iTunes fast enough to capitalize on the buzz. It was suppose to be within 48 hours, but ended up being months later. So now that I have put in the ground work I'm looking to start pushing it towards radio. I'm getting ready to start bigger promotion and advertisement campaigns to reach a bigger audience world wide.
Has your latest mix tape "Keep It Trill", been beneficial to help promote you new album?
"Keep It Trill" is the second single off the album and I just released it a few days ago. It's really not like a mix-tape that I sat down and pieced together. It's a collection of songs that other artists and producers have sent me to collab on. I had a lot of people asking me for new music. So I released the song with some other tracks as a mix-tape to feed my core fans new material. At the same time, I don't like to pass out one song on a CD. I think you get a better response from the people when you give them a full CD that they can ride around and listen to. And because I did it like that the mix-tape is picking up demand and the fans love the song. "Grind Hard" is a solid song but It does't have that club sound that you need to really make it in the South. "Keep It Trill" is a song I made to push myself through the club market. The beat was made by by Dallas producer Captain Curt. When I first moved to Dallas, he was one of the first cats to show me love on the music scene. We linked back up through Facebook and went to work. The mix-tape is pushing me into a bigger market. I freestyled on most of the tracks, so it's giving my fans a chance to hear how I can really spit.
You already have a large fan base, what methods of marketing and promotion have best been helpful to stay popular?
I grind hard 7 days a week! I always try to watch what other artists are doing and learn from their mistakes and success. I grew a huge fan base on Facebook quick. So quick that they started shutting down most of my 15 pages. I try to market and target people in other states and countries. Most artists are either big online, but don't really have a buzz in the streets or clubs and visa versa. I try to hit all three markets. I really do get out in the streets and pass out my own music. I'll spend hours online promoting my music. On top of all that I own a promotional company that hosts club events, so I have access to all the clubs and my own team of DJs. That's part of the reason the song took off because people who really know or even people who just know me from Facebook can vouch that There is no other rapper that grinds harder than King Trill. But truth be told I had to learn about the online market. I didn't know about Facebook, Twittter or Youtube, but I took it upon myself to learn about everything. I didn't take Youtube serious untill my nephew posted a video to one of my songs and it got an immediate response. So now i'm getting ready to do a video shoot  for "Keep It Trill". I have a promo video for "Grind Hard", that's building daily. I can't say too much but let's just say I put in a lot of work and I haven't reached the success I expect to see soon.
What can we expect from you if we see a live show of your music?
My live shows are amped 100. My voice and stage presence will capture your attention alone, but people relate to my music. I try to make music so that it appeals to everybody. In "Grind Hard", I call out the hustlers, people that work a 9-5, independent chics, and the females out there grinding too. But that's just a single. All my other songs are deep and carry a strong message.
What are some of the challenges of creating and running an independent label?
The biggest challenge for any label is getting the artists to understand how important it is that they promote themselves and take what they do serious. It takes a lot of time and money to promote one song. Music is a huge investment and you not promised to make back what you spend. Now on the business end it's a little easier now to get the music out and It does not take as much money as before. I think the online game has help out the business and killed the spirit of the business at the same time. I have always been the type of person to create my own way when it comes to music. So I don't face a lot of the same issues as other labels. Instead of begging DJs to play my music, I just rented out the clubs and put my own DJ in there to play my music. Instead of signing to a label for distribution, we just went state to state putting our music in stores. Now that I am putting out music all the promotion falls under my name so I don't have to worry about my main being picked off by a bigger label.
Tell us about "Operation Takeover".
Operation Takeover will be my first release as a solo artist.  I promise it will be a classic Hip-Hop album. The name alone is a strong statement. I feel like its time for real rappers to take back control of the game. These rappers today are taking the game in the wrong direction and misleading these young cats at the same time. I want these upcoming artists to know that you don't have to sign a deal to come up in the game. We need to bring back that true independent market.

But the album will be official. I got some of the best producers out of Dallas working on it. It's going to be packed with heavy hard hitting beats and some raw lyrics. I want people to view me as a real lyricist and not just another Southern rapper. So when I say "Operation Takeover", that means I'm taking over the game from all aspects. I'm coming out spitting nothing but heat.  So I advise these boys to step their game up now.
What can we expect from you in the next year?
You should expect to see and hear a lot about King Trill in the next year. We still in the intro process and just trying to build up the market. So look out for me in Magazines and on your favorite radio stations.
Copyright 2012