Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every email sent to a potential or current customer or fan, could be considered email marketing.

Email marketing is popular with Record companies because:

The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

Compared to other media investments such as direct mail or printed newsletters, it is less expensive.

An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.

It lets the Record Label "push" the message to its audience, as opposed to a website that waits for customers to come in.

More people everyday are turning to the internet for new music

Over half of Internet users check or send email on a typical day.

Email marketing is paper-free

We allow Record Labels (Major and Independent) and associations to easily create, publish, and track email newsletters, surveys, blogs, autoresponders, and RSS feeds. We believe that email marketing should be really easy and have built and designed from the ground up to give you all the features you need while still making it easy enough for anyone to use.

Sending emails with the purpose of enhancing the relationship of a Record Label with its current or old fans and to encourage customer loyalty and repeat business.
Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Researchers estimate that US Record Labels alone spent $400 million on email marketing in 2006

With 13,596 clients worldwide, you can rest assured that you'll be in good company with thousands of other world-class companies. Just about every major recording artist can benefit from our services.