Business Cards
Business cards are the old standby of any business marketing plan. They are generally cheap, well received and easy for those you are targeting to quickly tuck away for a better look later on. You should always carry your business cards with you and look for opportunities to disperse them to your target markets.
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For example, music conferences, seminars, trade shows for things your fan demographic is known to love, even other bands live shows with similar sounds to yours, etc. Also when you are sending out press kits you should include a business card in the cd case and one with your folders or binder incase they ever get separated from one another.
I cannot tell you how many times I was at a show and met other musicians and when it came time to get his or her info, they did not have a business card. Looking for a pen to write a number down is not a good thing!
Full color business cards are pretty much the norm now.
Be sure to include such info as your phone number, your name, and your website.